基础服务考核分= 各单项得分*各单项权重的总和
1）各单项得分：根据商家某基础单项指标的在所处的主营类目中的排名综合计算得出 ，
在任一单项指标上，卖家的体验得分都是5档（5/优秀，4/良好，3/一般，2/较差，0/很差），5分代表同类目中商家在该项服务上为优秀，好于大盘绝大多数商家，0分代表同行业水平中体验很差，远低于行业水平。
例如：店铺‘A’的物流到货时长为1.5天，系统根据当前行业的情况进行排名综合给出得分，店铺A物流到货时长在行业中排top1，系统给分物流得分为5分。
2）单项权重：根据各行业策略要求，不同时期对不同类目的权重也会有相应的要求和调整，目前各行业的权重请见下表.
举例：店铺甲属于某类目，单项维度得分权重如下：商品体验4 分、权重A%；物流体验3分、权重B%；售后体验2分、权重C%；纠纷投诉5分、权重D%；咨询体验4分、权重E%； 则店铺A的“基础服务考核分“=物流体验（3*A%）+商品体验（4*B%）+售后体验（2*C%）+纠纷投诉（5*D%）+咨询体验（4*E%）=X分
|
大类 |
一级类目 |
咨询体验权重 |
物流体验权重 |
商品体验权重 |
售后体验权重 |
纠纷投诉权重 |
|
阿里汽车 |
汽车/用品/配件/改装 |
20% |
20% |
20% |
20% |
20% |
|
新车/二手车 |
25% |
0% |
25% |
25% |
25% |
|
|
整车（经销商） |
25% |
0% |
25% |
25% |
25% |
|
|
天猫美家 |
厨房/烹饪用具 |
20% |
20% |
20% |
20% |
20% |
|
餐饮具 |
20% |
20% |
20% |
20% |
20% |
|
|
宠物/宠物食品及用品 |
20% |
20% |
20% |
20% |
20% |
|
|
鲜花速递/花卉仿真/绿植园艺 |
20% |
20% |
20% |
20% |
20% |
|
|
个性定制/设计服务/DIY |
25% |
0% |
25% |
25% |
25% |
|
|
古董/邮币/字画/收藏 |
20% |
20% |
20% |
20% |
20% |
|
|
家居饰品 |
20% |
20% |
20% |
20% |
20% |
|
|
居家布艺 |
20% |
20% |
20% |
20% |
20% |
|
|
床上用品 |
20% |
20% |
20% |
20% |
20% |
|
|
居家日用 |
20% |
20% |
20% |
20% |
20% |
|
|
收纳整理 |
20% |
20% |
20% |
20% |
20% |
|
|
特色手工艺 |
20% |
20% |
20% |
20% |
20% |
|
|
节庆用品/礼品 |
20% |
20% |
20% |
20% |
20% |
|
|
全屋定制 |
25% |
0% |
25% |
25% |
25% |
|
|
住宅家具 |
20% |
20% |
20% |
20% |
20% |
|
|
商业/办公家具 |
20% |
20% |
20% |
20% |
20% |
|
|
家装灯饰光源 |
20% |
20% |
20% |
20% |
20% |
|
|
五金/工具 |
20% |
20% |
20% |
20% |
20% |
|
|
基础建材 |
20% |
20% |
20% |
20% |
20% |
|
|
家装主材 |
20% |
20% |
20% |
20% |
20% |
|
|
电子/电工 |
20% |
20% |
20% |
20% |
20% |
|
|
室内设计师 |
20% |
20% |
20% |
20% |
20% |
|
|
装修设计/施工/监理 |
25% |
0% |
25% |
25% |
25% |
|
|
服装服饰 |
女装/女士精品 |
10% |
25% |
25% |
20% |
20% |
|
男装 |
10% |
25% |
25% |
20% |
20% |
|
|
女士内衣/男士内衣/家居服 |
10% |
25% |
25% |
20% |
20% |
|
|
运动/瑜伽/健身/球迷用品_其他二级类目 |
10% |
25% |
25% |
20% |
20% |
|
|
运动/瑜伽/健身/球迷用品_跑步机/大型健身器械 |
10% |
30% |
25% |
20% |
15% |
|
|
运动服/休闲服装 |
10% |
25% |
25% |
20% |
20% |
|
|
运动鞋new |
10% |
25% |
25% |
20% |
20% |
|
|
户外/登山/野营/旅行用品 |
10% |
30% |
25% |
20% |
15% |
|
|
运动包/户外包/配件 |
10% |
25% |
25% |
20% |
20% |
|
|
电动车/配件/交通工具 |
10% |
30% |
25% |
20% |
15% |
|
|
自行车/骑行装备/零配件 |
10% |
30% |
25% |
20% |
15% |
|
|
箱包皮具/热销女包/男包_其他二级类目 |
10% |
25% |
25% |
20% |
20% |
|
|
箱包皮具/热销女包/男包_旅行箱 |
10% |
30% |
25% |
20% |
15% |
|
|
服饰配件/皮带/帽子/围巾 |
10% |
25% |
25% |
20% |
20% |
|
|
女鞋 |
10% |
25% |
25% |
20% |
20% |
|
|
流行男鞋 |
10% |
25% |
25% |
20% |
20% |
|
|
手表 |
10% |
25% |
25% |
20% |
20% |
|
|
ZIPPO/瑞士军刀/眼镜 |
10% |
25% |
25% |
20% |
20% |
|
|
珠宝/钻石/翡翠/黄金 |
10% |
25% |
25% |
20% |
20% |
|
|
饰品/流行首饰/时尚饰品新 |
10% |
25% |
25% |
20% |
20% |
|
|
消费电子 |
电脑硬件/显示器/电脑周边 |
10% |
25% |
25% |
20% |
20% |
|
笔记本电脑 |
10% |
25% |
25% |
20% |
20% |
|
|
MP3/MP4/iPod/录音笔 |
10% |
25% |
25% |
20% |
20% |
|
|
品牌台机/品牌一体机/服务器 |
10% |
25% |
25% |
20% |
20% |
|
|
智能设备 |
10% |
25% |
25% |
20% |
20% |
|
|
数码相机/单反相机/摄像机 |
10% |
25% |
25% |
20% |
20% |
|
|
手机 |
15% |
25% |
20% |
20% |
20% |
|
|
电玩/配件/游戏/攻略 |
20% |
20% |
20% |
20% |
20% |
|
|
书籍/杂志/报纸 |
20% |
20% |
20% |
20% |
20% |
|
|
音乐/影视/明星/音像 |
20% |
20% |
20% |
20% |
20% |
|
|
个人护理/保健/按摩器材 |
15% |
25% |
20% |
20% |
20% |
|
|
办公设备/耗材/相关服务 |
20% |
20% |
20% |
20% |
20% |
|
|
3C数码配件 |
10% |
25% |
25% |
20% |
20% |
|
|
影音电器 |
10% |
25% |
25% |
20% |
20% |
|
|
厨房电器 |
15% |
25% |
20% |
20% |
20% |
|
|
生活电器 |
15% |
25% |
20% |
20% |
20% |
|
|
闪存卡/U盘/存储/移动硬盘 |
10% |
25% |
25% |
20% |
20% |
|
|
网店/网络服务/软件 |
20% |
20% |
20% |
20% |
20% |
|
|
乐器/吉他/钢琴/配件 |
20% |
20% |
20% |
20% |
20% |
|
|
电子词典/电纸书/文化用品 |
20% |
20% |
20% |
20% |
20% |
|
|
DIY电脑 |
10% |
25% |
25% |
20% |
20% |
|
|
网络设备/网络相关 |
10% |
25% |
25% |
20% |
20% |
|
|
平板电脑/MID |
10% |
25% |
25% |
20% |
20% |
|
|
大家电 |
20% |
20% |
20% |
25% |
15% |
|
|
电子元器件市场 |
10% |
25% |
25% |
20% |
20% |
|
|
数字阅读 |
20% |
20% |
20% |
20% |
20% |
|
|
包装 |
20% |
20% |
20% |
20% |
20% |
|
|
大快消 |
美发护发/假发 |
20% |
20% |
20% |
20% |
20% |
|
家庭/个人清洁工具 |
20% |
20% |
20% |
20% |
20% |
|
|
洗护清洁剂/卫生巾/纸/香薰 |
20% |
20% |
20% |
20% |
20% |
|
|
彩妆/香水/美妆工具 |
15% |
20% |
25% |
20% |
20% |
|
|
美容护肤/美体/精油 |
15% |
20% |
25% |
20% |
20% |
|
|
美容美体仪器 |
15% |
20% |
25% |
20% |
20% |
|
|
尿片/洗护/喂哺/推车床 |
15% |
20% |
25% |
20% |
20% |
|
|
奶粉/辅食/营养品/零食 |
15% |
20% |
25% |
20% |
20% |
|
|
孕妇装/孕产妇用品/营养 |
20% |
20% |
20% |
20% |
20% |
|
|
玩具/童车/益智/积木/模型 |
20% |
20% |
20% |
20% |
20% |
|
|
童装/婴儿装/亲子装 |
20% |
20% |
20% |
20% |
20% |
|
|
模玩/动漫/周边/cos/桌游 |
20% |
20% |
20% |
20% |
20% |
|
|
童鞋/婴儿鞋/亲子鞋 |
20% |
20% |
20% |
20% |
20% |
|
|
水产肉类/新鲜蔬果/熟食 |
15% |
25% |
20% |
20% |
20% |
|
|
咖啡/麦片/冲饮 |
15% |
20% |
25% |
20% |
20% |
|
|
粮油米面/南北干货/调味品 |
15% |
20% |
25% |
20% |
20% |
|
|
茶 |
15% |
20% |
25% |
20% |
20% |
|
|
酒类 |
20% |
20% |
20% |
20% |
20% |
|
|
零食/坚果/特产 |
15% |
20% |
25% |
20% |
20% |
|
|
飞猪 |
特价酒店/特色客栈/公寓旅馆 |
25% |
0% |
25% |
25% |
25% |
|
度假线路/签证送关/旅游服务 |
25% |
0% |
25% |
25% |
25% |
|
|
景点门票/演艺演出/周边游 |
25% |
0% |
25% |
25% |
25% |
|
|
国内机票/国际机票/增值服务 |
25% |
0% |
25% |
25% |
25% |
|
|
其他类 |
腾讯QQ专区 |
25% |
0% |
25% |
25% |
25% |
|
网络游戏点卡 |
25% |
0% |
25% |
25% |
25% |
|
|
成人用品/情趣用品 |
20% |
20% |
20% |
20% |
20% |
|
|
移动/联通/电信充值中心 |
25% |
0% |
25% |
25% |
25% |
|
|
餐饮美食卡券 |
25% |
0% |
25% |
25% |
25% |
|
|
手机号码/套餐/增值业务 |
25% |
0% |
25% |
25% |
25% |
|
|
网游装备/游戏币/帐号/代练 |
25% |
0% |
25% |
25% |
25% |
|
|
教育培训 |
25% |
0% |
25% |
25% |
25% |
|
|
消费卡 |
25% |
0% |
25% |
25% |
25% |
|
|
传统滋补营养品 |
20% |
20% |
20% |
20% |
20% |
|
|
OTC药品/医疗器械/计生用品 |
20% |
20% |
20% |
20% |
20% |
|
|
保险 |
25% |
0% |
25% |
25% |
25% |
|
|
电影/演出/体育赛事 |
25% |
0% |
25% |
25% |
25% |
|
|
本地化生活服务 |
25% |
0% |
25% |
25% |
25% |
|
|
休闲娱乐 |
25% |
0% |
25% |
25% |
25% |
|
|
生活娱乐充值 |
25% |
0% |
25% |
25% |
25% |
|
|
购物提货券 |
25% |
0% |
25% |
25% |
25% |
|
|
保健食品/膳食营养补充食品 |
20% |
20% |
20% |
20% |
20% |
|
|
婚庆/摄影/摄像服务 |
25% |
0% |
25% |
25% |
25% |
|
|
摩托车/装备/配件 |
20% |
20% |
20% |
20% |
20% |
|
|
公益 |
25% |
0% |
25% |
25% |
25% |
|
|
处方药 |
25% |
0% |
25% |
25% |
25% |
|
|
医疗及健康服务 |
25% |
0% |
25% |
25% |
25% |
|
|
合约机 |
20% |
20% |
20% |
20% |
20% |
|
|
其他 |
20% |
20% |
20% |
20% |
20% |